Peak Design raises $218,150 from travel pod launch

GaryPageau ,
Peak Design Travel Tripod

Last month, Peak Design launched its Travel Tripod over a four day period. As part of this launch, Peak Design CEO, Peter Dering, announced the brand would donate 100% of the profits from every single Travel Tripod sold (direct + wholesale) to the CDC Foundation & Climate Neutral—organizations whose mission is to confront separate yet concurrent global disasters. The total donated was $218,150.

Below is a final tally of units sold and the amount of funds generated and donated as a result of the launch:

Total # of Travel Tripod Units Sold

  • Total: 2,265
  • Carbon Fiber: 1,192
  • Aluminum Alloy: 1,073

Average Profit per Tripod Sold

  • Carbon Fiber: $120
  • Aluminum Alloy: $70

Funds Generated per Travel Tripod Unit

  • 1,192 (CF Travel Tripods) X $120 (average profit per unit) = $143,040
  • 1,073 (AA Travel Tripods) X $90 (average profit per unit) = $75,110 

Total Funds Generated – $218,150

  • Funds donated to CDC Foundation: $109,075
  • Funds donated to Climate Neutral: $109,075

Best,

Matt H.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.